Funniest thing I’ve read all day. In amongst dealing with lots of (exactly the same) news reports about the Beijing Ticketing Scam for my paper on Online Reading (almost finished), I came across this little gem from Adrianne Pecotic, executive director of Australian Federation Against Copyright Theft (AFACT):
but movie makers can’t compete with theft[].
Firstly, that’s what shopkeepers do every day. We could quite easily take what we want from shops, but, hey, they make it easier for us to buy rather than to steal. It doesn’t take a day of faffing around (downloading), getting the right trolley and only the right trolley (piece of software or having the right piece of hardware, instead of the hardware you have), fighting to get to the checkout (fiddling and twiddling with different settings to get it to work) only to find you can’t eat (watch) what you’ve purchased.
For instance, a friend of mine recently downloaded a copy her favourite show. She did this from an online shop. She paid for it. After nearly a whole day of trying to get it to work, authorising, unauthorising, copying to different machines, trying desperately to watch her show, she gave up. She could have simply found a torrent, set it going, then come back in a few hours and hit play. But she did the right thing and missed out. So much for competing with theft, you’re not. You are actively ensuring the continuation of easy to use sources of information and the reduction in the usefulness of your product.
Secondly, I thought they were competing with ‘free’[]. There are ample examples of music makers competing with ‘free’. There are ample examples of other sectors competing with free. Heck, I have a garden and yet I still buy vegetables.
Thirdly, these ‘cultural industries’ are not competing with free or with theft. They are competing for my dollars. Make it worth my while to see your movies, buy your music. But don’t treat me like a thief. Get those gawdawful ‘public service announcements’ about piracy’ OFF my legitimately purchased DVDs. Make it easy for me to watch them. Compete for my attention and my dollars.
But fercryinoutloud, don’t tell me you have to compete with theft. You’ll lose. It’s simple. Just make it easy, mkay?
And that’s AFACT~